How to Grow Your Buyers List: A Complete Checklist

Building your buyers list is an essential step in any real estate business. An extensive list of buyers will help you generate more sales and allow you to stay connected with more leads. But building a buyers list isn't easy - there are many options out there! In this blog post, we'll break down your free and paid options for building your clientele so that it becomes easier for you to create a sustainable and effective campaign and business growth.

What is a Buyers List?

A buyers list is a collection of individuals with whom you've previously built a rapport. A well-made buyers list includes the contact information of individuals who might be potential suitors for your subject properties. It's essentially a list of people you should contact as quickly as possible to conclude the final stage of your exit strategy of selling your property.

However, it is worth noting that a good buyers list contains more than simply a couple of names. In addition to the buyer's name, investors must gather at least the following information:

• Buyers' first and last name
• Email address
• Phone number
• Buying criteria
• Type of funding
• Other pertinent information
  
  

List of Buyers

Before you set out to build your buyers list, you should consider a few things first. Ask yourself the following questions and refer back to them often so you can stay focused on the right sellers and contacts that are aligned to your business and goals.

• What types of properties are you or the buyer looking for?
• Is there a specific neighborhood, zip code, or county you want to buy in?
• How much money do you have available to deploy currently?
• What are your investment or buying criteria?
• How many properties have the buyer purchased for cash in the past? Or, how long have they been a cash buyer?
• How quickly can you typically close?
  
  

Top Free Options for Building Your Buyers List

Friends and Family

Begin with the people closest to you when developing a buyers list. Which of your close friends and family members have no idea you're an investor? Take a few minutes to let your network know what you want to achieve. If they respond, ask them if they are interested in keeping up to date on any transactions that come your way. Be sure you ask for their criteria. The more details you can add to your list, the better chance you will find a property they want.

Social Media Pages and Groups

Social media sites like Facebook and Instagram are powerful tools for building a clientele. People who post about their housing search or looking for recommendations tend to be very sincere in these posts. These sellers are motivated and looking for a trustworthy and reliable partner to help them find an ideal property.

Property Management Companies

Reaching out to property managers or property management firms is effective, especially with repetition. You can generally walk into or call upon any property management organization and tell them about what you do and investment properties you have sold in the past. You'll want to ask if you can contact them or the owners the next time you have a prospective transaction. Most property managers will be receptive to the suggestion, but be prepared. They'll have many questions and most likely a lot of back and forth with the property owner so that’s why repetition and follow-up are key.

Other Free Options

• Craigslist free classified ads
• REI meetups and local groups
• Realtors
• Attorneys
• BiggerPockets forums, networking and resources 
  
  
  

Top Paid Options for Building Your Buyers List

Facebook Ads

You can get started with Facebook ad targeting for wholesale sales right away. When it comes to social media advertising, the ability to target various groups and demographics down to the zip code is still considered the gold standard, and you may have your ads seen for just a few cents each view.

Bandit Signs

An investor bandit sign campaign is essential for any REI business's success. As a result, this approach generates a great deal of focused exposure and is very cost-effective. Place the signs where they can get a lot of exposure and be seen a lot like on the corner on a busy street.  Make sure you're focusing on "Investor Buyers," not sellers. Only include your website address because it will draw potential buyers to you regarding bandit sign placement. Some areas limit where signs may be placed.

Investment Clubs and Networking Groups

Networking is vital to growing your buyers list. Networking groups usually require membership dues but are worth it because their members include a high population of investors in your market. You won't be able to meet every investor in your first meeting, but if you arrive at the meeting early and spend time networking and introducing yourself, you'll get a head start and start building relationships.

Be sure to reach out to your new contacts the next day while you are still fresh in their minds. All you need to do is ask them if you can put them on your buyers list. They most likely will say yes as they have nothing to lose and are always open to new investment opportunities. Don't wait too long to contact them. If you don't call after several weeks, you will lose your impact.

Other Paid Options

• Print advertising
• County auditor's website
• Paid Craigslist ads
• Direct mail
• SMS/Text messaging

Armed with a complete checklist to grow your buyers list, you should be able to assemble a comprehensive list of cash buyers in your region. Remember, it may take some time, but your efforts will pay off with persistence and consistency.

Download our buyers checklist and start growing your list of contacts today!